end-to-end design management
Indian Racing League
Deliverables
Social Media
Content Creation
Marketing
Timeline
6/27/23
1/1/24
12,000+
LinkedIn content impressions
2,000+
hours watched on YouTube
1
Project Brief
The Indian Racing League is a India's first motorsport franchise league started in 2022. With 6 teams and 24 Indian and International drivers participating across 2-3 selected circuits, the league transformed the consumption of Indian motorsports globally.
The league featured India's first street circuit in Hyderabad and was set to kick off action at the country's first night-race street circuit in Chennai in 2023.
2
Process
During the Indian Racing League's second season, spanning from November 30th to December 17th, our focus was to enhance and evolve its existing brand identity.
Our aim was to inject a lighter, more playful atmosphere into the league's branding while preserving the vibrant and consistent imagery that had already established its presence in the Indian motorsports landscape.
This involved a meticulous balance between maintaining brand continuity and introducing fresh, engaging elements to the visual narrative.
3
Results
Fueling the Indian Racing League's second season with cohesive design and engaging social media creatives, we drove content interaction by 129% and reached 4 million+ accounts in the span of 4 months
Fostered key partnerships with creators like F1 Stats Guru, who helped escalate IG growth by 17.8% in 1 month
Developed a clean and effective media startegy that resulted in the 677 new subscribers and over 2000 hours watched on YouTube
Cross platform growth on LinkedIn and Twitter grew to over 12,000+ impressions with a 21% engagement rate
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