end-to-end social media management & content creation
F4 Indian Championship
Deliverables
Social Media
Marketing
Content Creation
Timeline
6/27/23
1/1/24
200+
social media pieces
1
Project Brief
Formula 4 or F4 is an FIA certified category designed to help young karting driver transition to race cars.
With regulations ratified and select chassis and engine manufacturers homologated, the championship aims to be a level playing grid for drivers to learn and grow.
India, for the first time in its history, has hosted its own homegrown F4 Indian Championship promoted by Racing Promotions Private Limited. The grid featured 10 young drivers along with a technical partnership with 2022 F3 Champions MP Motorsport.
2
Process
For the first-ever F4 Indian Championship, held from November 30th to December 17th, our task was to develop a visual identity that mirrored the novelty of the event.
We focused on creating a design language that not only embodied the professionalism expected of an FIA-sanctioned race but also resonated with the lively
and dynamic spirit of motorsports.
This involved crafting on-brand visuals and templates for use across various social media platforms, ensuring a consistent and engaging presence that captured the essence of a new frontier in Indian motorsports.
3
Results
Built a tech stack for design and information dissemination for the Indian F4, which meant that information can be relayed from race track to design quaters to media post within 5 minutes.
Creating on-ground content which established a direct connect between new fans and drivers.
Development of a visual design that strikes a balance between modern, sleekness, and vibrance.
Grew the F4IC's Instagram presence from 0 to 12,000 in 3 months by building a content strategy.
4 Million accounts reached, 5.3 million impressions in 3 months.
Created over 200 pieces of content ranging from graphics, stories, carousels, and reels.
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